Tag: Music Marketing


  • TikTok Has Been Creating Hits But Is the Era Fading?

    For several years now, TikTok has been a dominant force in music discovery. A snippet of a track, once living quietly on streaming platforms or tucked away in the back catalogue, could be catapulted into global prominence through a viral trend, dance challenge, or meme. The appโ€™s algorithm driven โ€œFor You Pageโ€ gave artists unprecedented…