Tag: Music Industry
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For years, Afrobeats was driven by individual ambition, artists chasing solo glory, defining their unique sounds, and competing for dominance across charts and streaming platforms. But the new wave tells a different story. From producers forming creative hubs to artists building communities around shared vision, the rise of collectives and joint projects has become one…
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Afrobeats has grown from a regional sound into a global force shaping playlists, fashion, and cultural conversations from Lagos to London, from Accra to Atlanta. But as the genre expands, so does the tension around who leads it. Artists compete for the biggest streaming numbers, the flashiest co-signs, and the loudest headlines. Yet behind the…
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Once upon a time, artists chased sound. Now, they chase streams.And that, right there, might be the problem. In today’s music industry, numbers are the new talent. Billboard charts, Spotify streams, YouTube views they’ve become the measure of greatness. But somewhere between “#1 on Apple Music” and “100 million streams in 48 hours,” something sacred…
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For several years now, TikTok has been a dominant force in music discovery. A snippet of a track, once living quietly on streaming platforms or tucked away in the back catalogue, could be catapulted into global prominence through a viral trend, dance challenge, or meme. The app’s algorithm driven “For You Page” gave artists unprecedented…
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Lagos: The Undisputed Capital of Afrobeats In the grand narrative of African music, no city has carried the rhythm, ambition, and energy of Afrobeats quite like Lagos. More than a geographical location, Lagos is a cultural ecosystem a restless city that births new sounds daily and exports them to the world. From Fela’s protest horns to…