Global superstar and business mogul Beyoncé has officially taken full ownership of SirDavis American Whisky, buying out Moët Hennessy’s stake in the premium spirits brand less than two years after its launch. The move marks a significant milestone in Beyoncé’s expanding business empire and gives her complete control over one of the fastest-growing celebrity-backed whiskey brands in the market.
SirDavis was launched in 2024 as a joint venture between Beyoncé and Moët Hennessy, the wines and spirits division of luxury conglomerate LVMH. Named after Beyoncé’s paternal great-grandfather, Davis Hogue, a farmer and moonshiner during the Prohibition era, the brand was created to honor her family’s legacy while introducing a fresh perspective to the American whiskey category.
Under the new agreement, Beyoncé becomes the sole owner of SirDavis after acquiring Moët Hennessy’s share of the company. While the financial terms of the transaction have not been disclosed, the acquisition hands the Grammy-winning artist full control over the brand’s future strategy, operations, and global expansion.
The whiskey itself has received widespread acclaim since its debut. Developed alongside renowned whisky creator Dr. Bill Lumsden and master blender Cameron George, SirDavis features a distinctive mash bill of 51% rye and 49% malted barley and is finished in Pedro Ximénez sherry casks. Before its official launch, the spirit earned multiple industry awards, including Best in Class at the SIP Awards, helping establish its credibility among whiskey enthusiasts.
Produced, blended, and bottled in Texas, Beyoncé’s home state, SirDavis was Moët Hennessy’s first spirits brand developed entirely from the ground up in the United States. Since its launch, the premium whiskey has expanded into major international markets while building a strong reputation among both consumers and industry critics.
The acquisition also reflects a broader trend of celebrities taking greater ownership of their consumer brands rather than operating through licensing or partnership agreements. By assuming full ownership, Beyoncé joins a growing list of high-profile entrepreneurs who are seeking long-term control over the businesses they create, allowing them to shape future product innovation, distribution, and brand strategy.
The move further strengthens Beyoncé’s growing portfolio outside of music, which already includes ventures in fashion, beauty, fragrance, and entertainment. With SirDavis now entirely under her ownership, the singer continues to demonstrate her ability to transform creative vision into successful business enterprises while expanding her influence beyond the stage.
As SirDavis enters its next chapter as a wholly Beyoncé-owned company, industry observers will be watching closely to see how the brand evolves under her sole leadership. With complete ownership now secured, the multi-hyphenate star is poised to further expand SirDavis’ presence in the global premium whiskey market while continuing to build one of the most influential celebrity business portfolios in the world.
