{"id":4452,"date":"2026-10-10T07:14:12","date_gmt":"2026-10-10T07:14:12","guid":{"rendered":"https:\/\/africahalloffame.org\/Home\/?p=4452"},"modified":"2026-10-10T07:14:12","modified_gmt":"2026-10-10T07:14:12","slug":"gunna-launches-sb-the-label-and-releases-pop-it-video-featuring-coco-gauff","status":"publish","type":"post","link":"https:\/\/africahalloffame.org\/Home\/gunna-launches-sb-the-label-and-releases-pop-it-video-featuring-coco-gauff\/","title":{"rendered":"Gunna Launches SB THE LABEL and Releases \u2018Pop It\u2019 Video Featuring Coco Gauff"},"content":{"rendered":"<p>Gunna is entering a new chapter of his career, launching his own record label, SB THE LABEL, in partnership with Atlantic Music Group while releasing his new single, \u201cpop it,\u201d accompanied by a music video featuring tennis champion Coco Gauff.<\/p>\n<p>Announced on October 9, the move sees the Atlanta rapper step into the role of label CEO, expanding his influence beyond music as a recording artist into artist development and the business side of the industry. The launch also introduces three acts to the label\u2019s inaugural roster: Casper Bluff, Nechie and Dracc.<\/p>\n<p>\u201cSB THE LABEL represents the beginning of a new chapter for me,\u201d Gunna said in a statement. He added that starting the venture alongside his collaborators was a natural step as he looks to expand his creative ambitions and build something that reflects his next phase.<\/p>\n<p>Gunna Introduces the Label With \u201cpop it\u201d<\/p>\n<p>\u201cpop it\u201d serves as the first release under SB THE LABEL and is expected to appear on Gunna\u2019s upcoming album, Splurge. The single arrived alongside a music video directed by Spike Jordan, Gunna\u2019s creative director and frequent collaborator.<\/p>\n<p>The visual features Coco Gauff, the American tennis star and multiple Grand Slam champion, sharing the court with Gunna in a playful exchange that introduces the track. The video then moves through scenes of luxury, including helicopter sequences over California, matching the confident mood of the record.<\/p>\n<p>Gauff\u2019s appearance adds an unexpected crossover between hip-hop and professional tennis. Known primarily for her achievements on the court, she brings her athletic personality into the visual, even opening the video with a tennis serve that leads into the song.<\/p>\n<p>Meet the First Artists Signed to SB THE LABEL<\/p>\n<p>The new imprint launches with three artists from Atlanta\u2019s music scene:<\/p>\n<ul>\n<li>Casper Bluff \u2014 one of the label\u2019s first signees.<\/li>\n<li>Nechie \u2014 a melodic rapper who has previously collaborated with Gunna.<\/li>\n<li>Dracc \u2014 an emerging artist known for the underground track \u201cP Star.\u201d<\/li>\n<\/ul>\n<p>Their inclusion gives the label an immediate roster as Gunna begins building a platform for other artists alongside his own releases. The partnership with Atlantic Music Group also gives the imprint an established industry partner as it develops its plans.<\/p>\n<p>Atlantic Music Group executives Rayna Bass and Selim Bouab described the label as a natural extension of Gunna\u2019s growth as an artist and entrepreneur, while CEO Elliot Grainge welcomed the partnership.<\/p>\n<p>A New Chapter After YSL Records<\/p>\n<p>The launch follows Gunna\u2019s departure from Young Thug\u2019s YSL Records, where he built much of his career and released projects that helped establish him as one of Atlanta\u2019s leading rap artists. His catalogue includes \u201cDrip Too Hard\u201d with Lil Baby and \u201cPushin P\u201d with Future and Young Thug.<\/p>\n<p>His 2025 album, The Last Wun, continued his commercial run, debuting at No. 3 on the Billboard 200. The release also marked the end of his run with YSL, setting the stage for his next move.<\/p>\n<p>With SB THE LABEL, Gunna is taking a more direct role in shaping new talent while continuing to develop his own sound. The release of \u201cpop it\u201d gives the label an immediate introduction, with the Coco Gauff-assisted video helping draw attention to the venture.<\/p>\n<p>As anticipation builds for Splurge, the launch marks a significant business move for Gunna: not simply releasing music under a new banner, but beginning to build a roster and identity of his own.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gunna is entering a new chapter of his career, launching his own record label, SB THE LABEL, in partnership with Atlantic Music Group while releasing his new single, \u201cpop it,\u201d accompanied by a music video featuring tennis champion Coco Gauff. Announced on October 9, the move sees the Atlanta rapper step into the role of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[13],"tags":[],"ppma_author":[160],"class_list":["post-4452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","author-urbanafrica"],"authors":[{"term_id":160,"user_id":2,"is_guest":0,"slug":"urbanafrica","display_name":"URBANAFRICA","avatar_url":{"url":"https:\/\/africahalloffame.org\/Home\/wp-content\/uploads\/2026\/02\/cropped-FFB50F59-0D6C-491C-BACA-64123F72D056.jpg","url2x":"https:\/\/africahalloffame.org\/Home\/wp-content\/uploads\/2026\/02\/cropped-FFB50F59-0D6C-491C-BACA-64123F72D056.jpg"},"author_category":"1","first_name":"Emmanuel","last_name":"I","user_url":"https:\/\/africahalloffame.org\/","job_title":"","description":"Top journalist covering music, entertainment, arts, and culture, delivering breaking stories and deep insights that shape the global conversation."}],"_links":{"self":[{"href":"https:\/\/africahalloffame.org\/Home\/wp-json\/wp\/v2\/posts\/4452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africahalloffame.org\/Home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africahalloffame.org\/Home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africahalloffame.org\/Home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/africahalloffame.org\/Home\/wp-json\/wp\/v2\/comments?post=4452"}],"version-history":[{"count":1,"href":"https:\/\/africahalloffame.org\/Home\/wp-json\/wp\/v2\/posts\/4452\/revisions"}],"predecessor-version":[{"id":4454,"href":"https:\/\/africahalloffame.org\/Home\/wp-json\/wp\/v2\/posts\/4452\/revisions\/4454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africahalloffame.org\/Home\/wp-json\/wp\/v2\/media\/4453"}],"wp:attachment":[{"href":"https:\/\/africahalloffame.org\/Home\/wp-json\/wp\/v2\/media?parent=4452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africahalloffame.org\/Home\/wp-json\/wp\/v2\/categories?post=4452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africahalloffame.org\/Home\/wp-json\/wp\/v2\/tags?post=4452"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/africahalloffame.org\/Home\/wp-json\/wp\/v2\/ppma_author?post=4452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}