Ed Sheeran has never forgotten where he came from a small-town kid with a guitar, chasing melodies long before the charts or the Grammys came calling. So, when the UK government recently unveiled a set of new measures to support and expand music education in schools, itโs no surprise that Sheeran was one of the…
Once upon a time, artists chased sound. Now, they chase streams.And that, right there, might be the problem. In todayโs music industry, numbers are the new talent. Billboard charts, Spotify streams, YouTube views theyโve become the measure of greatness. But somewhere between โ#1 on Apple Musicโ and โ100 million streams in 48 hours,โ something sacred…
