A new report has highlighted Nigeria as the leading driver of entertainment and media market growth in Africa, recording an impressive 11.2 percent expansion in 2024. The country’s surge was powered by steady gains in music streaming, digital advertising, and content exports, positioning Nigeria as a key force within the continent’s fast-evolving creative economy. The findings reflect a broader trend of digital transformation and global recognition of African entertainment sectors, with Nigeria maintaining its role as a continental leader.

Music continues to serve as a central pillar of Nigeria’s entertainment industry, with streaming platforms contributing a growing share of overall revenue. The success of Afrobeats and its global reach have boosted the international visibility of Nigerian artists, creating new opportunities for monetization through partnerships, touring, licensing, and synchronization deals. This digital-first model has allowed many Nigerian creators to bypass traditional gatekeepers and connect directly with audiences worldwide.

In addition to music, digital advertising has experienced significant growth, as brands increasingly target Nigeria’s large and youthful online population. The country’s expanding internet penetration and social media influence have made it a focal point for digital marketing campaigns across Africa. Meanwhile, film, gaming, and content exports also recorded measurable gains, supported by investments in streaming platforms, improved production quality, and cross-border collaborations.

The report situates Nigeria at the heart of a larger African creative boom, with the continent’s entertainment and media market becoming one of the fastest-growing globally. As technology, storytelling, and innovation converge, Nigerian creators continue to redefine cultural narratives, driving both domestic growth and international interest. The industry’s trajectory also underscores the need for continued investment in infrastructure, copyright enforcement, and artist development to ensure sustainable expansion.

With 2025 already signaling more partnerships between local talent and global media networks, Nigeria’s entertainment and media sectors appear poised for another record year. From the dominance of Afrobeats to the rising influence of Nollywood and digital creators, the country’s cultural exports are setting new benchmarks for creativity and economic growth across Africa and beyond.