A new global survey by Live Nation has reaffirmed what many in the industry already sense the appetite for live music is not just back; it’s thriving. According to the report, 42% of Australians say they prefer live music over other forms of entertainment, underscoring the emotional and cultural power of concerts in shaping audience behaviour.

In an era defined by digital consumption and on-demand entertainment, this statistic speaks volumes. While streaming, gaming, and social media dominate screen time, the data suggests that the physical experience of live performance continues to occupy a special place in people’s lives. The survey, which covered several major markets across North America, Europe, and Asia-Pacific, found that live music ranked highest for its ability to create “meaningful, shared moments” something digital media still struggles to replicate.

In Australia, that preference aligns with a booming post-pandemic concert economy. Ticket sales, major festivals, and venue activity have surged since 2023, driven by both international acts and a new wave of local artists commanding loyal fan bases. The 42% figure reflects not only nostalgia for live shows but a broader cultural shift a collective craving for real, communal energy after years of isolation.

For promoters and artists, the finding is a reassuring metric in a time when global touring faces logistical and economic challenges. It highlights that audiences are willing to invest in live experiences even as prices rise. From intimate pub gigs in Melbourne to arena tours in Sydney, the live scene has become a cornerstone of how Australians connect, unwind, and identify with their cultural landscape.

The survey also positions live music as a vital part of global entertainment resilience. While film and TV compete for attention on fragmented streaming platforms, and social media trends come and go, concerts continue to offer something timeless presence. People aren’t just attending shows for sound; they’re seeking emotion, belonging, and moments that feel unfiltered in an increasingly mediated world.

As the live music economy keeps expanding, Live Nation’s findings reinforce a larger truth: in a digitized era, the most powerful entertainment experiences remain the ones you can feel.