British-Nigerian actor Damson Idris has officially been unveiled as a global ambassador for Formula One, marking a major crossover between Hollywood and the world of elite motorsport.

The announcement positions Idris as one of the sport’s key cultural faces as Formula 1 continues its push to expand global appeal beyond traditional racing audiences. Known for his breakout role in the hit TV series Snowfall, Idris has recently strengthened his ties with the racing world through upcoming film and media collaborations centered around Formula 1.

As global ambassador, Idris is expected to participate in promotional campaigns, fan engagement initiatives, race-weekend appearances, and youth-focused programs aimed at attracting new and diverse audiences to the sport. The move reflects Formula 1’s growing strategy of blending entertainment, fashion, and cinema with motorsport to reach younger fans worldwide.

The partnership also highlights Formula 1’s increasing cultural influence, particularly across Africa and the diaspora, as the sport continues discussions around expanding its footprint into new markets. Idris expressed excitement about the role, noting his passion for storytelling and performance aligns closely with the adrenaline, precision, and global energy that define Formula 1.

With Hollywood visibility and global star power on his side, Idris’ appointment signals another step in Formula 1’s evolution into a broader lifestyle and entertainment brand beyond the racetrack.