
Marketing Advance for Afrobeats: A Blessing or a Curse? The global rise of Afrobeats has been one of the most remarkable cultural movements of the 21st century. What began in Lagos studios and Accra nightclubs has become a worldwide phenomenon, with artists selling out arenas from London to Los Angeles. But behind the hits, the…

When Afrobeats stars started popping up on NPRโs Tiny Desk Concerts, fans thought the genre had truly arrived. After all, Tiny Desk isnโt just a stage itโs a ritual. Itโs where artistry is stripped bare, autotune takes a nap, and microphones tell no lies. But as the dust (and some off-key notes) settled, one thing…

oShamoโs โIDRISโ Marks the Moment a Rising Star Becomes His Own Story Thereโs something quietly significant about oShamoโs new project, IDRIS. It doesnโt scream for attention it demands to be listened to. For an artist who first caught ears through playful bangers and viral energy, this new body of work feels like a turning point,…

Peruzziโs โSabaliโ: A Testament to Growth, Patience, and Musical Mastery When Peruzzi released Sabali, it immediately became clear that this was not just another Afrobeats album it was a personal statement, a declaration of patience and growth from one of Nigeriaโs most talented yet underappreciated voices. After a quiet stretch following Rum & Boogie, Peruzzi…

Tife Balogun, the first son of Afrobeats superstar Wizkid, has set the internet buzzing after posting a short clip teasing what appears to be his debut single. The young creative shared the snippet on social media, showing impressive composure, rhythm, and a touch of lyrical confidence that immediately caught the attention of fans and media…

Felabration 2025: Legacy, Chaos, and the Pulse of Afrobeatโs Soul Every October, Lagos shakes differently. Itโs not just another festival itโs Felabration: the week-long celebration of Fela Anikulapo Kuti, the pioneer who gave Afrobeat its sound, its rage, and its conscience. In 2025, Felabration returned with more energy, more stars, and more conversations about what…

Afrobeats at the Grammys: Global Recognition, Cultural Power, and the Questions Ahead On the glittering stage of the 2025 Grammy Awards, the sound of Afrobeats pulsed through the air like a heartbeat steady, undeniable, and global. When Tems stepped up to receive her award for Best African Music Performance, the applause carried more than celebration.…

Street Prayers & Club Beats: How Afro-Adura Became Nigeriaโs Next Big Sound If Afrobeats is the champagne in Lagosโ VIP lounge, Afro-Adura is the palm wine poured under the streetlight. Itโs gritty, spiritual, emotional and very Nigerian. Itโs music for people who hustle hard, pray harder, and still want to dance before sunrise. Call it…

Lagos: The Undisputed Capital of Afrobeats In the grand narrative of African music, no city has carried the rhythm, ambition, and energy of Afrobeats quite like Lagos. More than a geographical location, Lagos is a cultural ecosystemย a restless city that births new sounds daily and exports them to the world. From Felaโs protest horns to…

ย Wizkidโs 2025 Feature Run Is Unusual and Brilliantly Strategic In 2025, Wizkid has become an unexpected constant across the charts not just through his own releases, but by showing up on other peopleโs records in a way that feels both deliberate and refreshing. For an artist who once guarded his sound and brand tightly, this…