There was a time when getting a song to blow in Nigeria followed a clear formula: radio spins, Alaba market distribution, and maybe a co-sign from a top DJ. But in today’s music economy, those rules barely apply. The gatekeepers have changed, and so has the pipeline. In 2025, the real plug isn’t a radio…

Music is a universal language, but the way artists get paid for it is far from universal. Around the world, royalty systems the backbone of how musicians, songwriters, and producers earn vary dramatically from one region to another. What an artist makes from a million streams in Nigeria is not the same as what an…

There was a time when an artist dropped a single, fans discovered it organically, and the buzz grew from there. But today, we live in an age where music doesn’t just drop its teased. The snippet comes first, then the reactions, the TikTok trends, the countdowns, and finally, the release. Afrobeats has fully embraced this…

From the Booth to the Spotlight: Nigerian Producers Leading Afrobeats’ Global Reign There was a time when producers in the Nigerian music industry were the unsung architects the invisible hands shaping rhythm and melody while artists took the glory. But in today’s Afrobeats landscape, the lines have blurred. The men who once sat quietly behind…

For nearly two decades, Alaba International Market in Lagos was the heart of Nigeria’s music economy. Long before streaming platforms, DSPs, and social media marketing, Alaba was where hits were made not in the studio, but on the streets. The market’s powerful network of music distributors, marketers, and CD vendors determined which songs reached listeners…

Late October 2025, Teni dropped a snippet of her upcoming collaboration with Gunna a track titled “SPEED”. The clip is bold: fast-paced, slick production, Teni’s distinctive vocal energy meeting Gunna’s rhythmic trap flow. The announcement has stirred fans across Nigeria, the US and beyond and for good reason. Teni has long carved a path through…