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The street has always been the heartbeat of Nigerian music noisy, honest, and brutally expressive. But in the last few years, the street stopped whispering and started leading. It became the pulse of Afrobeats, the slang of the city, and the rhythm of survival. And if there are two faces that define this raw uprising,…
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In today’s Nigeria, the dream has changed. Once, stability meant a corporate job, a neat résumé, and a life built on predictability. Now, that dream is fading. The new ambition glows in studio lights, behind phone cameras, and on digital stages. For many young Nigerians, creativity has become both a calling and an escape a…
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Afrobeats has grown from a regional sound into a global force shaping playlists, fashion, and cultural conversations from Lagos to London, from Accra to Atlanta. But as the genre expands, so does the tension around who leads it. Artists compete for the biggest streaming numbers, the flashiest co-signs, and the loudest headlines. Yet behind the…
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There was a time when getting a song to blow in Nigeria followed a clear formula: radio spins, Alaba market distribution, and maybe a co-sign from a top DJ. But in today’s music economy, those rules barely apply. The gatekeepers have changed, and so has the pipeline. In 2025, the real plug isn’t a radio…
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Every time a musician tweets about elections or injustice, the internet splits in two. One side screams, “Stick to music!” while the other says, “Use your platform!” The truth? There’s no easy answer but pretending art and politics live in separate worlds is the biggest lie the industry keeps selling. Music has always been political,…
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Music is a universal language, but the way artists get paid for it is far from universal. Around the world, royalty systems the backbone of how musicians, songwriters, and producers earn vary dramatically from one region to another. What an artist makes from a million streams in Nigeria is not the same as what an…
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There was a time when an artist dropped a single, fans discovered it organically, and the buzz grew from there. But today, we live in an age where music doesn’t just drop its teased. The snippet comes first, then the reactions, the TikTok trends, the countdowns, and finally, the release. Afrobeats has fully embraced this…
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From the Booth to the Spotlight: Nigerian Producers Leading Afrobeats’ Global Reign There was a time when producers in the Nigerian music industry were the unsung architects the invisible hands shaping rhythm and melody while artists took the glory. But in today’s Afrobeats landscape, the lines have blurred. The men who once sat quietly behind…
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Some debates shake nations. Others feed them.And then there’s this one: Ghanaian Jollof vs. Nigerian Jollof a culinary rivalry so old, it might outlive both countries. It’s not politics. It’s not football. It’s rice but it’s not just rice. It’s identity, pride, and generational shade, all simmered in one pot. The Origin Story: One Pot, Two…
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Once upon a time, artists chased sound. Now, they chase streams.And that, right there, might be the problem. In today’s music industry, numbers are the new talent. Billboard charts, Spotify streams, YouTube views they’ve become the measure of greatness. But somewhere between “#1 on Apple Music” and “100 million streams in 48 hours,” something sacred…