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From the Booth to the Spotlight: Nigerian Producers Leading Afrobeats’ Global Reign There was a time when producers in the Nigerian music industry were the unsung architects the invisible hands shaping rhythm and melody while artists took the glory. But in today’s Afrobeats landscape, the lines have blurred. The men who once sat quietly behind…
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Some debates shake nations. Others feed them.And then there’s this one: Ghanaian Jollof vs. Nigerian Jollof a culinary rivalry so old, it might outlive both countries. It’s not politics. It’s not football. It’s rice but it’s not just rice. It’s identity, pride, and generational shade, all simmered in one pot. The Origin Story: One Pot, Two…
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Once upon a time, artists chased sound. Now, they chase streams.And that, right there, might be the problem. In today’s music industry, numbers are the new talent. Billboard charts, Spotify streams, YouTube views they’ve become the measure of greatness. But somewhere between “#1 on Apple Music” and “100 million streams in 48 hours,” something sacred…
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For years, December in Nigeria especially in Lagos has been more than a month. It’s a season, an attitude, and a reunion of sorts. “Detty December” became a global term, a cultural calendar that turned Nigeria’s nightlife into a homecoming pilgrimage for the diaspora and a celebration for locals who made it through another chaotic…
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For nearly two decades, Alaba International Market in Lagos was the heart of Nigeria’s music economy. Long before streaming platforms, DSPs, and social media marketing, Alaba was where hits were made not in the studio, but on the streets. The market’s powerful network of music distributors, marketers, and CD vendors determined which songs reached listeners…
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Late October 2025, Teni dropped a snippet of her upcoming collaboration with Gunna a track titled “SPEED”. The clip is bold: fast-paced, slick production, Teni’s distinctive vocal energy meeting Gunna’s rhythmic trap flow. The announcement has stirred fans across Nigeria, the US and beyond and for good reason. Teni has long carved a path through…
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The Price of Stardom: How Overpricing Is Quietly Hurting Afrobeats There’s a quiet tension brewing beneath the glossy surface of Afrobeats’ global success one that isn’t about talent, creativity, or sound, but money. Fees are skyrocketing. Show rates, feature prices, appearance charges everything has inflated to a level that even insiders are beginning to call…
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For several years now, TikTok has been a dominant force in music discovery. A snippet of a track, once living quietly on streaming platforms or tucked away in the back catalogue, could be catapulted into global prominence through a viral trend, dance challenge, or meme. The app’s algorithm driven “For You Page” gave artists unprecedented…
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Marketing Advance for Afrobeats: A Blessing or a Curse? The global rise of Afrobeats has been one of the most remarkable cultural movements of the 21st century. What began in Lagos studios and Accra nightclubs has become a worldwide phenomenon, with artists selling out arenas from London to Los Angeles. But behind the hits, the…
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When Afrobeats stars started popping up on NPR’s Tiny Desk Concerts, fans thought the genre had truly arrived. After all, Tiny Desk isn’t just a stage it’s a ritual. It’s where artistry is stripped bare, autotune takes a nap, and microphones tell no lies. But as the dust (and some off-key notes) settled, one thing…