Spotify’s New In-App Listening Stats: What It Means for Music Lovers and Creators
Spotify has quietly begun rolling out a much-anticipated feature: in-app listening statistics that allow users to track their top songs, artists and listening trends... Read more.
The Fame Trap: How Instant Success Is Killing Artist Development
It used to take years to build an artist. Now, it takes a viral moment. In a world ruled by TikTok snippets, algorithmic playlists, and social media hype, fame no... Read more.
The Most-Streamed African Artists of 2025 And What Their Success Teaches Us
As the streaming numbers roll in for 2025, one message is loud and clear: African artists are no longer waiting for global permission they’re earning global attention... Read more.
The Rise of Afrobeats Collectives and Joint Projects
For years, Afrobeats was driven by individual ambition, artists chasing solo glory, defining their unique sounds, and competing for dominance across charts and streaming... Read more.
Music as Escape: Why Nigerians Are Choosing Creativity Over Conventional Careers
In today’s Nigeria, the dream has changed. Once, stability meant a corporate job, a neat résumé, and a life built on predictability. Now, that dream is fading.... Read more.
Why the Future of Afrobeats Lies in Collaboration, Not Competition
Afrobeats has grown from a regional sound into a global force shaping playlists, fashion, and cultural conversations from Lagos to London, from Accra to Atlanta.... Read more.
Stream First, Feel Later: How the Numbers Game Is Killing Music Quality
Once upon a time, artists chased sound. Now, they chase streams.And that, right there, might be the problem. In today’s music industry, numbers are the new talent.... Read more.
TikTok Has Been Creating Hits But Is the Era Fading?
For several years now, TikTok has been a dominant force in music discovery. A snippet of a track, once living quietly on streaming platforms or tucked away in the... Read more.
oShamo’s IDRIS: A Milestone in a Rising Journey
oShamo’s “IDRIS” Marks the Moment a Rising Star Becomes His Own Story There’s something quietly significant about oShamo’s new project, IDRIS. It doesn’t... Read more.
When the Beat Stopped: Inside the Proxy Night Club Raid That Shook Lagos Nightlife
In Lagos, the city where the sun rises tired and the clubs never sleep, one nightspot just found itself trending for all the wrong reasons. The Proxy Night Club... Read more.